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VIEWPOINT COLOUR, edited by Franklin Till, is an aesthetically provocative, culturally relevant trend book that takes a lifestyle approach to color, providing a global color perspective across all product and design industries 12 months ahead. Each issue highlights one overarching theme supported by visual imagery, material direction, and 4 trend palettes in Pantone Colors.  The latest color news, color psychology research, designer spotlights, and future design trends are also featured.
 Viewpoint Colour issue 07 shines the spotlight on environmentalism as the realization dawns on us all that sustainability is essential to our survival, rather than a matter of choice. Rejecting newness in favor of repair, reuse, and resale, we celebrate the color curator, profiling designers who are working with existing textiles, materials and products to create their own unique look.  Embracing imperfection and irregularity, we reveal innovative ways of building color themes and material story ideas from pre-loved resources.  From psychedelic brights and acid neons to muted bohemian neutrals and weathered utilitarian monochromes, our color palettes explore the concept of timeless tones and highlight the diversity, sophistication, and intrinsic beauty of pre-loved color.



  • 31.75 cm x 24.13 cm softcover on heavy weight paper stock
  • 176 pages


  • The latest color news:

  • BEAUTY Redefined: Unconventional Use of Color Explodes the Notion of Conformity
  • ENVISIONING New Worlds: A Limitless Future Transcends the Boundaries Between the Digital and the Real
  • REINVENTING Responsibility: Creativity as a Catalyst for Change
  • BEYOND Diversity: Mindset and Values Become the New Connectors
  • CREATIVE Uprising: The Positive Power of Creativity Brings People Together
  • NATURAL yet Artificial: How the Interconnection Between Materiality, Color and Texture Impacts Appearance
  • VIRTUAL Archeology: Uncovering the Possibilities of Raw Digital Landscapes
  • COLOR FORECAST: 4 Key Color Palettes for the New Horizon; Mutated Neutrals, Luminosity, Remade Natural, Hybrid Hues
  • KEY COLOR STATEMENT: Key Colors Representing the New Era PLAYING with Identity: Experimenting with Color to Evoke our True Self



  • Contributions by artists and designers around the globe expose a global perspective to color
  • Short- and long-term color direction allows you to select your colors based on your planning cycle
  • Actionable color intelligence from global color trend experts gives you the confidence to make critical color choices
  • The lifestyle color approach streamlines the color planning process
  • Enables you to begin your color planning with the Pantone Fashion, Home + Interiors color language



Brand Pantone LLC

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